Type:

Bachelor Thesis Business Information Systems

Status:

in process

Tutor:

• Dr. Monika Kaczmarek-Heß

Abstract

Motivation:

Recent success stories such as those of Airbnb or Uber have shown clearly that the Sharing Economy has evolved from a niche phenomenon to an independent economic sector. Against this background, it is widely recognised that business models constitute one of the most important factors to create such success stories. The main goal of this thesis is, based on a comprehensive literature study, to analyse existing business models in sharing economy and propose an overarching framework allowing for their classification and generation.

Literature:

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• C. Zott, R. Amit, and L. Massa, “The business model: Recent developments and future research,” Journal of Management, vol. 37, no. 4, pp. 1019–1042, 2011.
• H. W. Chesbrough and R. S. Rosenbloom, “The role of the business model in capturing value from innovation: Evidence from xerox corporation’s technology spinoff companies,” Industrial and Corporate Change, vol. 11, no. 3, pp. 529–555, 2002.
• M. Morris, M. Schindehutte, and J. Allen, “The entrepreneur’s business model: Toward a unified perspective,” Journal of Business Research, vol. 58, no. 6, pp. 726–735, 2005.
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• M. M. Al-Debei and D. Avison, “Developing a unified framework of the business model concept,” European Journal of Information Systems, vol. 19, no. 3, pp. 359– 376, 2010.
• J. Hamari, M. Sjoklint, and A. Ukkonen, “The sharing economy: Why people participate in collaborative consumption,” Journal of the Association for Information Science and Technology, vol. 67, no. 9, pp. 2047–2059, 2015.
• A. Osterwalder, Y. Pigneur, and C. L. Tucci, “Clarifying business model: Origins, present, and future of the concept,” Communications of AIS, vol. 15, no. 1, 2005.
• T. Burkhart, J. Krumeich, D. Werth, and P. Loos, “Analyzing the business model concept: A comprehensive classification of literature,” in Proceedings of the 32nd International Conference on Information Systems, 2011.
• M. Malhotra and M. van Alstyne, “The dark side of the sharing economy ... and how to lighten it,” Communications of the ACM, vol. 57, no. 11, pp. 24–27, 2014.
• R. Belk, “You Are What You Can Access: Sharing and Collaborative Consumption Online,” Journal of Business Research, vol. 67, no. 8, pp. 1595–1600, Oct. 2014.
• M. Andersson, A. Hjalmarsson, and M. Avital, “Peer- to-peer service sharing platforms: Driving share and share alike on a mass-scale,” in Proceedings of the 34th International Conference on Information Systems. Association for Information Systems, 2013, pp. 1–15.